11/22/13

Succeeding with Four Audience Types

Not all audiences are created equal. The same public speaker can start the same speech with the same joke and get laughter from people on one day and...
Global insight
Global insight
03/11/13

Rethinking the Four P's

It’s time to retool the four P’s of marketing for today’s business-to-business reality. As a framework for fine-tuning the marketing mix, the P’s —...
Global insight
Global insight
12/21/12

Dell Computer's Brazilian Dance

Executives at Dell Computer Corporation faced a setback in January 1999. They had already chosen a site in the state of Rio Grande do Sul, Brazil, as...
Global insight
Global insight
12/21/12

Strategies for Success in Latin America

Common themes and patterns tie Latin America together, but global managers who view the region as a single unit will stumble. Trade rules, customs and...
Global insight
Global insight

Editor's choice

A curated list of articles selected by the editors.

01/10/23

Eight essential international business skills

Learn eight essential international business skills to prevent and handle costly mistakes that can occur in transnational business.
Professional Development
Global Business
Global insight
Global insight
Group of business people in front of a window overlooking city
01/09/23

What is global leadership?

Learn about global leadership and the skills that future business leaders need to be successful global leaders, including developing a Global Mindset.
Leadership
Global Business
Global insight
Global insight