In today's interconnected world, the need for global expansion is more critical than ever. Yet, navigating the intricate landscape of international business requires a carefully crafted strategy and the right tools. Thunderbird School of Global Management’s Going Global: Strategies for International Expansion program empowers participants to break down these complexities and capitalize on the opportunities awaiting in the global marketplace. Gain insights into building organizational readiness, developing global mindsets, entering new markets, and forging strategic partnerships with companies, governments, and communities worldwide, during this three-day workshop.

Download brochure

Registration Information

Certificate Location Date Type Cost Register
Going Global: Strategies for International Expansion Phoenix, AZ October 28-30, 2024 In-Person $3,000 Register
Going Global: Strategies for International Expansion Riyadh, KSA December 9-11, 2024 In-Person $3,000 Register

Key Benefits

  • Assess and advance your enterprise’s organizational readiness for global growth.
  • Develop a strong global mindset for yourself and your team.


  • Learn effective strategies for selecting and entering new markets to drive growth.
  • Deepen capabilities for building successful international partnerships and collaborations.

Who Should Attend?

The Going Global: Strategies for International Expansion program is designed for leaders seeking to successfully expand into new, global markets, including:

  • Aspiring leaders with global career ambitions
  • C-suite executives and senior managers
  • Business development managers
  • Business owners
  • Economic development specialists
  • Entrepreneurs
  • Professionals transitioning into international roles
  • Marketing and sales professionals
  • Human resources professionals
  • Government officials and policymakers
  • Trade representatives


The program will use presentations, small group discussions, and interactive sessions to cover the following topics: 

  • Assessing organizational strengths and weaknesses for global expansion
  • Developing a global readiness roadmap
  • Building a globally-minded organizational culture
  • Addressing key legal, financial, and operational challenges
  • Building cultural intelligence and sensitivity
  • Adapting communication styles for international interactions
  • Conducting market research and identifying opportunities
  • Evaluating risks and challenges in international markets
  • Leveraging partner expertise and resources for global success
  • Case studies and best practices of successful global expansion


Allen Morison and Seigyoung Auh

Thunderbird Associate Dean and Professor Seigyoung Auh

Seigyoung Auh

Associate Dean of Research, Professor of Global Marketing & Research Faculty, Center for Services Leadership

Why Thunderbird for Executive Education?

Thunderbird empowers global professionals to shape the changing landscapes impacting their enterprises by expanding and updating their future-ready skills and connecting them to a diverse network of global experts.

Business executives shaking hands during a meeting
Two Thunderbird School of Global Management students smiling while looking at a laptop together.

Need help finding the right program?

Answer a few brief questions and allow Thunderbird's virtual assistant to find the right program for you.

Request More Information

By clicking "Submit" I consent to Thunderbird School of Global Management using the information above to contact me regarding my programs of interest and provide any other information I request. If you are in the European Union or another country or state that has adopted the GDPR (General Data Protection Regulation) or similar privacy protection, please also read the ASU European Supplement to ASU's Privacy Statement