Vitality Group – Internationalization of Health Tec

Swartzberg knew his expansion model was working but wondered if the strategy of partnering with insurance companies was not limiting the potential of South-Africa-based Vitality Group. Swartzberg was concerned about the possible limitations of this model and wondered if the time had come for Vitality to acquire a license and go it alone as a fully-fledged insurance company in a new market. According to Swartzberg, “We are an insurance company; however, we sell our intellectual property internationally. So far it’s going well and we are successful. Our dilemma is whether we should have our own license in a country, take the risk ourselves, and get involved in capital investment?  Or should we continue with our existing business model of offering intellectual property to partners and expand along with them?”