Innovation and Customer Service at Grupo Supermercados Wong: A Peruvian Success Story
Case number:
A07-04-0029
Abstract
One hundred percent Peruvian-owned, Grupo Supermercados Wong (GSW) is widely respected for its outstanding customer service and innovation. How did the Wong family manage to succeed in such a difficult and competitive industry? In the face of competition from foreign companies, can GSW continue to gain market share and increase sales?
Teaching
1. To learn how E. Wong grew from one neighborhood grocery store to the largest supermarket chain in Peru
2. To study how a family-run business continues to grow in a competitive industry
3. To discover ways to continuously seek innovation
4. To examine how to maintain a high level of customer service while growing the company
2. To study how a family-run business continues to grow in a competitive industry
3. To discover ways to continuously seek innovation
4. To examine how to maintain a high level of customer service while growing the company
Case number:
A07-04-0029
Subject:
General Management
Year:
Setting:
Peru
Length:
13 pages
Source:
Private/Field