Einride’s Autonomous Electric Trucks and Freight Mobility Platform: Industry 4.0 Trucking
Case number:
A04-23-0003
Fourth Industrial Revolution
Abstract
The case focuses on the evolution of Einride, a Swedish startup that provides supply chain logistics capacity as a service (CaaS) and software as a service (SaaS) through its Saga platform. Initially, it may seem that Einride is a manufacturer of unique cabless autonomous electric trucks. In fact, the company doesn’t manufacture anything. It is a tech company that designs the different elements of a trucking freight and logistics ecosystem that includes autonomous electric trucks, trailers, charging stations, remote operator pods and a software platform that consists of multiple apps needed to manage and optimize a fleet of electric trucks.
Teaching
Students will learn:
1. How to formulate and assess strategy with particular emphasis on platform strategies.
2. About capacity as a service (CaaS) and software as a service (SaaS) business models, with emphasis on the differences in value delivered to customers.
3. How advancements in autonomous truck technology might impact the future of trucking.
4. To understand how the cofounders of a start-up can protect themselves when partnering issues arise.
1. How to formulate and assess strategy with particular emphasis on platform strategies.
2. About capacity as a service (CaaS) and software as a service (SaaS) business models, with emphasis on the differences in value delivered to customers.
3. How advancements in autonomous truck technology might impact the future of trucking.
4. To understand how the cofounders of a start-up can protect themselves when partnering issues arise.
Case number:
A04-23-0003
Year:
Setting:
Sweden
Length:
11 pages
Source:
Published sources
Topics
