In today’s market, sustainability is critical to innovation and economic resilience. For businesses, understanding how sustainability can be embedded into their core strategies is essential for driving long-term profitability and securing a competitive advantage. Thunderbird School of Global Management’s The Business Value of Sustainability course delves into the complex relationship between sustainability and other business imperatives, examining the trade-offs and decision-making frameworks necessary for effective integration.

Download brochure

Registration Information

Certificate Location Date Type Cost Register
The Business Value of Sustainability Phoenix, AZ November 14-15, 2024 In-Person/ Online $1,500 Register

Key Benefits

  • Explore how sustainability can align with and sometimes challenge traditional business goals such as profitability, market expansion, and short-term shareholder value.


  • Gain insights into balancing these often-competing priorities through strategic decision-making, ultimately enhancing their ability to contribute to their company’s market leadership, long-term resilience, and success.
  • Sharpen business opportunities as a result of sustainable innovation.

Who Should Attend?

signpost sample 4-1

Individuals interested in building sustainability strategies within their organizations.

signpost sample 4-2

Professionals seeking to develop and communicate a vision and value of sustainable business.

signpost sample 4-3

Leaders looking to transition their business models to embrace sustainability.


The program will use presentations, small group discussions, and interactive sessions to cover the following topics:

  • Introduction to sustainability and business value.
  • Strategic decision-making for sustainability.
  • Trade-offs in sustainability initiatives.
  • Balancing profitability and environmental goals
  • Competing priorities and stakeholder engagement
  • Driving innovation and sustainability


Why Thunderbird for Executive Education?

Thunderbird empowers global professionals to shape the changing landscapes impacting their enterprises by expanding and updating their future-ready skills and connecting them to a diverse network of global experts.

Business executives shaking hands during a meeting
Two Thunderbird School of Global Management students smiling while looking at a laptop together.

Need help finding the right program?

Answer a few brief questions and allow Thunderbird's virtual assistant to find the right program for you.

Request More Information

By clicking "Submit" I consent to Thunderbird School of Global Management using the information above to contact me regarding my programs of interest and provide any other information I request. If you are in the European Union or another country or state that has adopted the GDPR (General Data Protection Regulation) or similar privacy protection, please also read the ASU European Supplement to ASU's Privacy Statement