In today's dynamic and competitive business landscape, innovation is the lifeblood of organizational success. Thunderbird School of Global Management’s Management of Innovation to Create Value program explores the intricacies of how innovators identify and assess promising opportunities, evaluate and select the most viable opportunities, make informed decisions about pursuing these opportunities, and secure initial support from stakeholders for pursuing these opportunities. This two-day workshop equips participants with the knowledge to implement effective innovation strategies to develop sustainable competitive advantages for organization in the public or private sector.

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Registration Information

Certificate Location Date Type Cost Register
Management of Innovation to Create Value Jakarta, Indonesia December 12-13, 2024 In-Person/ Online $1,500 Register
Management of Innovation to Create Value Phoenix, AZ May 15-16, 2025 In-Person/ Online $1,500 Register

Key Benefits

  • See innovation as an ongoing process of creativity and improvement, not just a one-time event.
  • Use proven tools and frameworks to spot and assess promising opportunities.


  • Learn practical ways to come up with ideas, test them out, build prototypes, and get buy-in for your innovation initiatives.
  • Develop personalized strategies to make innovation a part of your everyday work.
  • Learn from real-life case studies that are relevant to your industry and role.

Who Should Attend?

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Leaders within the innovation sphere, such as innovation managers, directors, and vice presidents, who aim to develop the skills and knowledge necessary to lead and manage innovative teams and initiatives effectively.

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Emerging innovators looking to gain a deeper understanding of the innovation process and develop essential management skills to contribute to their organization's innovation efforts. This includes emerging innovators, mid-level innovation managers, and cross-functional professionals seeking to align their work with the overall innovation strategy.

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Professionals working in organizations that prioritize innovation and seek to establish a culture that fosters creativity, continuous improvement, and the development of new ideas. This encompasses companies across various industries, such as technology, manufacturing, healthcare, retail, financial services, education, and startups.


The program will use presentations, small group discussions, and interactive sessions to cover the following topics:

  • The essence of innovation
  • Techniques to identify valuable opportunities 
  • Validating opportunities effectively 
  • Gaining  buy-in to support new opportunities
  • Keys to effective storytelling
  • Creating innovation platforms in organizations
  • Building innovation capacity in others
  • Understanding why many unwittingly mishandle innovation – and what to do about it


Why Thunderbird for Executive Education?

Thunderbird empowers global professionals to shape the changing landscapes impacting their enterprises by expanding and updating their future-ready skills and connecting them to a diverse network of global experts.

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