Effective marketing on a global scale takes more than a traditional marketing strategy, analysis and approach.  It takes a keen understanding of today’s transformative 4th Industrial Revolution technologies, market disruptions, future trends and perspectives on how to set products or services apart in the global marketplace.  

Designed for those seeking current and future marketing developments, this online certificate will provide the most current knowledge, tools, understanding, and hands-on skills to succeed in the world of global marketing.

This 8-week online course is offered in the spring and fall each year, depending on demand. It provides about 3-4 hours of content per week, with a facilitator guiding online discussions. To earn the certificate and 3 Continuing Education Units (CEUs) you must finish the course with a grade of 80% or higher.

This facilitated, online course is being offered April 15 – June 7, 2024 and September 23 - November 15, 2024. 

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Learning Outcomes

  • Understand today’s global customer values and behaviors to position a new or existing product or service.
  • Identify the transformational factors of the 4th Industrial Revolution that are required to position in a new or existing global market.
  • Develop measures and metrics to evaluate marketing effectiveness, global strategy, and enhanced performance.

Who Should Attend?


Industry professionals who seek a greater understanding of global marketing and ways to adapt products and services to meet customer needs.

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Globally-minded leaders seeking global marketing acumen who value professional growth through continuous learning.

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Dynamic enterprise teams for shared acumen.


Program Faculty


Registration Information

Certificate Program Cost Register
Global Marketing for the Fourth Industrial Revolution April 15 – June 7, 2024 $1980 Register
Global Marketing for the Fourth Industrial Revolution September 23 – November 15, 2024 $1980 Register

Why Thunderbird for Executive Education?

Thunderbird empowers global professionals to shape the changing landscapes impacting their enterprises by expanding and updating their future-ready skills and connecting them to a diverse network of global experts.
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