Preethika Sainam teaches quantitative marketing classes that enhances the analytical training of the student experience at Thunderbird School of Global Management at ASU. The goal of her teaching is to help students understand and apply statistical techniques to improve the quality of managerial decisions. Earlier she was an assistant professor at the Kelley School of Business at Indiana University, Bloomington, where she engaged in scholarly research and taught marketing research.
Dr. Sainam earned a doctoral degree (PhD) in Quantitative Marketing and a Master’s in Economics (M.S.) from The University of North Carolina, Chapel Hill. She also has a Master's in Business Administration (MBA) from the University of Texas at Dallas. Her undergraduate degree is from Purdue University, where she was a Dean's Scholar throughout her academic career.
Her research has been published in peer-reviewed academic journals such as Marketing Science, Journal of Marketing Research, Journal of Retailing, Journal of the Association for Information Systems, Journal of International Marketing, Journal of Business Research and in managerial outlets such as The Harvard Business Review.
Dr. Sainam is a founding member of the Women in Marketing Strategy (WiMS) group, an initiative dedicated to providing a platform, voice, and resources for women researchers in the field of marketing. The group aims to foster an inclusive and supportive environment for women scholars by facilitating networking opportunities, sharing research insights, and offering mentorship programs to advance the careers of women in marketing academia. In her free time, she enjoys traveling and exploring new culinary experiences with her family.
