Global Strategy Essentials

Learn to think strategically, from a leadership perspective, about undertaking new global initiatives. Examine the strategic planning process and explore the decision-making process that supports the questions of whether, and how, to enter or expand into the global marketplace. You will consider structural alternatives for a global organization and how to lead a global transition. As the course capstone, you will create an action plan to further develop your strategic planning skills for your organization and develop your global strategy.


  • Describe the strategic planning process and how it supports global initiatives.
  • Understand the key drivers of globalization.
  • Identify potential benefits and risks associated with entering the global marketplace.
  • Describe structural alternatives for a global organization.
  • Define the benefits and shortcomings of alliances as a strategic globalization initiative.
  • Explain the role of government in industry globalization initiatives.
  • Determine how to plan to lead the transition to become a global organization.
  • Explain the effects of organizational culture on strategic planning.
  • Create an action plan to enhance global strategic planning performance.



Foundation Course for Global Business Fee: $400


What would Thunderbird Online recommend after the Global Strategy Essentials course?
Learn more about the Executive Certificate in Global Leadership.











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Tuition Credit Opportunity

Earn up to $5,000 in tuition credit when you participate in a Thunderbird Online Executive Certificate. Not only do you get world-class instruction in the intricacies of global business and leadership - but you get a taste of what Thunderbird is all about. Now, you have an opportunity to expand your Thunderbird education with our exclusive tuition credit.

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