Global Marketing Essentials

Enhance your understanding of the marketing process, whether you are new to the field, or an established marketing veteran. As a part of your learning experience, you will explore many tools and techniques that will help you in your daily marketing activities. Gaining an understanding of global marketing tools and techniques will help to strengthen your company's market position. You will create an action plan to further develop a successful global marketing strategy.


  • Explain the process of marketing and its key functions.
  • Learn to recognize different types of customers.
  • Differentiate the elements of a marketing mix program.
  • Identify marketing resources that can be used to create value and describe the fundamentals of market orientation.
  • Use a SWOT chart to analyze internal and external marketing environments.
  • Discuss the importance of marketing resources and show their relationship to company performance.
  • Characterize a target market using specific market segmentation criteria.
  • Analyze customer purchasing processes and design a unique value proposition.
  • Describe the process of new product development.
  • Define your brand and explain the meaning of brand reality.
  • Distinguish between in-process and end-result metrics.
  • Select market-based metrics to evaluate performance.
  • Create an action plan to enhance global market performance.


Foundation Course for Global Business Fee: $400


What would Thunderbird Online recommend after the Global Marketing Essentials course?
Learn more about the Executive Certificate in Global Marketing.





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Tuition Credit Opportunity

Earn up to $5,000 in tuition credit when you participate in a Thunderbird Online Executive Certificate. Not only do you get world-class instruction in the intricacies of global business and leadership - but you get a taste of what Thunderbird is all about. Now, you have an opportunity to expand your Thunderbird education with our exclusive tuition credit.

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