Executive Certificate in Global Marketing

Broaden your global marketing skill set to successfully market your organization and achieve success on a global scale.

Effective marketing on a global scale takes more than a traditional marketing strategy, analysis, and approach. It takes a keen understanding of cultural differences and a broad perspective on how to set your organization's products or services apart in the global marketplace. Thunderbird Online's Executive Certificate in Global Marketing is designed to provide you the background knowledge, tools, conceptual understanding, and hands-on skills to succeed in the world of global marketing. This three-course online certificate program gives you the confidence and capability to market your organization globally with success-based strategies on your side.

Real-World Benefits



  • Enhance your understanding of tactics for developing competitive advantages by creating customer value.
  • Discover the fundamentals of global marketing strategy and marketing analysis including customer, competitor, and company analysis.
  • Uncover basic strategic issues involved in global market segmentation, target marketing, and market positioning.
  • Understand major tactics and tools used by global marketers to facilitate the management of their international marketing plans.
  • Focus on in-depth concepts related to product development, pricing strategies, marketing communications, and distribution management.
  • Understand how the various stages in a country’s development will affect your organization’s marketing decisions.
  • Determine how to relate to the consumer decision processes, and how your marketing strategy influences these processes.
  • Analyze metrics and determine how you can best evaluate marketing effectiveness, strategy, and performance of a service business.



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To receive your Executive Certificate of Global Marketing, you must register for and complete each of the following three online courses:


* See upcoming start dates

To earn the Executive Certificate or individual "Certificates of Completion," participants are required to:

  • Participate in weekly facilitated discussion forums
  • Complete the End-of-Course Assessment with a score of 80% or higher
  • Complete the End-of-Course Survey

Thunderbird Online's Executive Certificate in Global Marketing is focused on marketers who are developing a global marketing strategy, enhanced market positioning, and influencing consumer decision making processes on a global scale.

Who Should Enroll?

  • Working Professionals – Improve your marketability in today's global marketplace.
  • Experienced Executives – Gain expertise in a global business focus area.
  • Post MBA – Focus on a specific business area to enhance your global knowledge.

The Thunderbird Online Executive Certificate in Global Marketing is led by Thunderbird Professor Lauranne Buchanan, Ph.D., and Professor Sundaresan Ram, Ph.D.

Lauranne Buchanan, Ph.D., is an Associate Professor of Global Marketing at Thunderbird School of Global Management. She is also the Academic Director of Thunderbird's Modules Abroad in the full-time MBA program, run in conjunction with the Czech Management Center in the Czech Republic and Instituto Technologico y de Estudios de Monterrey in Mexico. Her expertise is international marketing, channel management, and customer satisfaction and global value measurement. Among her research and writings, her work has been published in academic and professional journals such as Journal of Advertising, Advances in Consumer Research, Marketing Letters, and Journal of Marketing Research.
Sundaresan Ram, Ph.D., is an Associate Professor of Global Marketing at Thunderbird School of Global Management and world-renowned international marketing strategist. A native of Chennai, India, who speaks English, Tamil and Hindi, Dr. Ram is recognized for his international expertise in the areas of services marketing, innovation management, global branding and telecommunications marketing strategy. Dr. Ram is a well-published author of technical reports and book chapters, and his research has appeared in top academic and professional journals in the field.

View Professor Ram's video on Putting Customers First.


Your Thunderbird Online Executive Certificate courses include:

  • All online study materials
  • Access to the Thunderbird learning environment
  • Certificate at the completion of your course and/or Thunderbird Executive Certificate
  • Exclusive Thunderbird Online certificate badge to display on your LinkedIn profile, resume, and e-mail signature


Single Program Fee: $1,980
Three-Course Certificate Track: $4,752
(a 20% savings)

The continuing education unit (CEU) is a recognized method of quantifying participation in an organized continuing education experience under qualified instruction. One CEU is equal to 10 contact hours of time spent in such an educational experience. The main purpose of CEUs is to provide a permanent record of the educational accomplishments of an individual who has completed non-credit educational and career enhancement activities.

Each participant receives 1.5 CEUs per online course completed, equating to 4.5 CEUs for the entire online executive certificate program.

Global Marketing

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